Privacy Policy

Gale Toyota — Last updated: May 12, 2026

Gale Toyota, a division of Gale Enterprises (“we,” “us,” or “our”) is committed to protecting the privacy of our customers, website visitors, and individuals who interact with our dealership. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (galetoyota.com), interact with our dealership, or receive communications from us.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, mailing address, and other contact details you provide when submitting forms, scheduling service, requesting a quote, or purchasing a vehicle.
• Vehicle Information: Vehicle identification number (VIN), make, model, year, mileage, and service history related to vehicles you own or are interested in.
• Financial Information: Credit application details submitted for financing purposes, processed through secure third-party providers.
• Usage Data: IP address, browser type, pages visited, time spent on pages, and other analytical data collected through cookies and similar technologies.
• Communication Data: Records of phone calls, text messages, emails, and chat interactions with our dealership.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process vehicle purchases, trade-ins, and financing applications.
• To schedule and manage service appointments.
• To send promotional offers, service reminders, and marketing communications (with your consent).
• To send text messages regarding appointments, promotions, and vehicle-related notifications (with your opt-in consent).
• To respond to your inquiries and provide customer support.
• To improve our website, services, and customer experience.
• To comply with legal obligations and protect our rights.

3. Text Message (SMS) Communications

If you opt in to receive text messages from Gale Toyota, the following applies:

• You consent to receive recurring automated marketing and service-related text messages at the phone number you provided.
• Message frequency varies. Message and data rates may apply.
• You may opt out at any time by replying STOP to any message. You will receive a confirmation and no further messages will be sent.
• For help, reply HELP or contact us at (860) 741-3761.
• Consent to receive text messages is not a condition of any purchase.
• We do not share your phone number or text messaging opt-in data with third parties for their marketing purposes. This includes sharing information via any integrations or third-party services.

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who assist with website hosting, analytics, email delivery, text messaging services (e.g., Twilio), CRM systems, and payment processing.
• Toyota Motor Sales, U.S.A.: As an authorized Toyota dealer, we may share certain customer and vehicle information with Toyota for warranty, recall, and customer satisfaction purposes.
• Financial Institutions: Lenders and financial partners when you apply for vehicle financing.
• Legal Requirements: When required by law, court order, or to protect our legal rights.

5. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar technologies to analyze traffic, personalize content, and serve relevant advertisements. You can manage cookie preferences through your browser settings. We use Google Analytics, Google Ads, and Meta (Facebook) tracking pixels for advertising measurement and optimization.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Service and vehicle records may be retained for the useful life of the vehicle for warranty and recall purposes.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal information.
• Opt out of marketing communications at any time.
• Opt out of text messages by replying STOP.
• Request information about data we have collected about you.

To exercise these rights, contact us using the information below.

9. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected information from a child under 16, we will take steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us:

Gale Toyota
50 Palomba Drive
Enfield, CT 06082
Phone: (860) 741-3761
Email: info@galetoyota.com
Website: galetoyota.com